WORKSHOP DAY | THURSDAY 18 May 2017

8:30 - 9:00 08:30-09:00 Workshops registration

9:00 - 11:30 Workshop B 09:00 – 11:30: Displays systems for self driving cars

Rashmi Rao, Sr. Director, Advanced Engineering, CoC User Experience, HARMAN International
This heavily component and design themed workshop will focus on display solutions for drivers – or rather passengers – of self-driving cars. Dive into a brainstorming session and discuss the possibilities for:
· Component and content opportunities at the various levels of autonomous
· Impact of autonomous regulation and governance on display innovation
· Possibilities beyond traditional means


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Rashmi Rao

Sr. Director, Advanced Engineering, CoC User Experience
HARMAN International

11:30 - 12:30 11:30 – 12:30 Networking luncheon

12:30 - 15:00 Workshop D 12:30 – 15:00: Lighting and panel solutions for displaying information during night time and changing weather conditions

Dr. Nello Li Pira, Head of Functional Surfaces & Optical Assessment Competence Center, Centro Ricerche FIAT S.C.p.A.
Readability and minimum driver distraction are the upfront when developing a visual
technology. What solutions are there for tackling glare, high brightness or even extreme
darkness for providing your customers with a safe distraction-free information? This workshop
is designed for professionals that focus in optical coating applications and are interested in
learning more about anti-glare, anti-reflective glass cover solutions, laser light sources
for improved color accuracy among other for optimized readability.


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Dr. Nello Li Pira

Head of Functional Surfaces & Optical Assessment Competence Center
Centro Ricerche FIAT S.C.p.A.

15:00 - 15:15 15:00 – 15:15 Networking break

15:15 - 17:45 Workshop F 15:15 – 17:45: Display Performance & Standardization for Future Automotive Display Systems

Dr. David Hermann, Technical Expert – Visual Performance & Display Technology, Volvo Car Corporation AB
Automotive display technology is developing at a fast pace, with OEM:s being challenged to provide Consumer-Electronics (CE)-like display performance in a cost-effective way through the vehicle’s own displays which, in addition, have to meet considerably stricter reliability, quality, safety and readability requirements than their CE counterparts. Moreover, a vehicle’s product life-cycle is considerably longer than that of a CE display device. This workshop will discuss how to meet these apparently contradictory performance requirements.
After an introduction by the moderator, the participants are encouraged to come up with suggestions for each of the points below, and the discussion will be guided through these by the moderator:
· Display resolution: How much is needed from a visual as well as a “marketing” point of view, and how can this be balanced versus the capabilities of high-speed interface links?
· Color gamut and color depth: How much color is needed and how many intermediate color levels are required to provide a CE-like experience in the vehicle – and what is the system impact of “more color”?
· CE-display devices are rarely optimized for sunlight readability since they are mainly of high-gloss (due to high resolution to avoid the sparkle effect) and mostly without antireflective coatings. Vehicle displays, however, are mounted in fixed orientations in the dashboard, hence sunlight readability and the management of direct and indirect illumination situations on the display become vital for a vehicle display. How are these aspects best managed for a vehicle display?
· How do interactive technologies, such as touch, affect the other parameters such as resolution, color and sunlight readability?
· Would a standardization or a certification of automotive displays aid the industry in sourcing effectively high-performing vehicle displays?

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Dr. David Hermann

Technical Expert – Visual Performance & Display Technology
Volvo Car Corporation AB