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CONFERENCE DAY ONE | TUESDAY 16 May 2017

8:30 - 9:00 Registration and welcome coffee

8:30 - 9:00 Who is who wall

Discover who else is participating in the conference. The matchmaking picture wall will help you identify who you want to meet at the conference. In cooperation with FUJIFILM


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Robert Isele

Manager, Ambience Light, Modular System, Interior Lighting
BMW AG
OEM INSIGHT

9:10 - 9:50 Automotive displays: the window to the vehicle – designed around you

Dr. David Hermann, Technical Expert – Visual Performance & Display Technology, Volvo Car Corporation AB
•Display & cockpit trends in automotive
•Impact of autonomous drive
•Automotive display technologies & challenges: LCD, OLED, HUD
•Sunlight readability of automotive displays
•Manufacture, performance & measurement of automotive displays

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Dr. David Hermann

Technical Expert – Visual Performance & Display Technology
Volvo Car Corporation AB
OEM INSIGHT

9:50 - 10:30 Display quality standard for future automotive applications

Robert Haidenthaler, Lead Quality Engineer Displays, Daimler AG
•Display trends in the automotive interior design
•Why the need for a quality standard?
•Categories defined within the standard
•Examples and applications

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Robert Haidenthaler

Lead Quality Engineer Displays
Daimler AG

10:30 - 11:00 Speed networking

Get in touch with the other conference guests in quick paced 1-1 meetings – make sure you bring a stack of business cards

11:00 - 11:30 Networking break

11:30 - 12:00 Displays & autonomous driving: challenges & solutions

Karlheinz Blankenbach, President of the German Flat Panel Display Forum, Hochschule Pforzheim
•Display performance and safety
•Future concepts: car as living space
•Design challenges and possible strategies to overcome them

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Karlheinz Blankenbach

President of the German Flat Panel Display Forum
Hochschule Pforzheim

12:10 - 12:50 HUMANIZING THE AUTONOMOUS CAR. RE-IMAGINED CAR – OPPORTUNITY TO BE MORE EMBEDDED IN CONSUMERS’ LIFESTYLES

Rashmi Rao, Sr. Director, Advanced Engineering, CoC User Experience, HARMAN International
• Autonomy should not mean monotony - Desire for fun, differentiated in-car experience reflecting consumer lifestyle

• Advanced in-car experiences: Contextual, personalized, connected

• Consumer demand for mobility changes consumption

• Looking beyond, UX is critical for automaker differentiation


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Rashmi Rao

Sr. Director, Advanced Engineering, CoC User Experience
HARMAN International

12:50 - 14:20 Networking luncheon

14:20 - 15:00 Plastic OLEDs use case within automotive

Thomas Schauneweg, Vice President IT/ Mobile Europe, LG Display Germany GmbH
•Latest quality improvements in plastic OLED
•Extending durability of OLED for automotive applications
•New developments towards mass produced automotive OLED displays

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Thomas Schauneweg

Vice President IT/ Mobile Europe
LG Display Germany GmbH

15:00 - 15:40 Introduction of touch panel core technology to support the evolution of future cockpits

Hirofumi Komiya, General Manager, in charge of new product planning, Panasonic Corp.
•Capacitive touch panel with curved/heteromorphic shape
•Invisible metal mesh sensor
•Magic knob : encoder integrated in a touch panel

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Hirofumi Komiya

General Manager, in charge of new product planning
Panasonic Corp.

15:40 - 16:10 Networking break

16:10 - 16:50 MLD®: Beyond 3D - a safe and intelligent user experience

Rudolf Hemmert, Global Manager Technical Sales, Delphi
• Introduction – MLD® display and software technology
• High-quality 3D in harmony with human visual system
• MLD® user experience – intelligent information delivery and time-critical safety features

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Rudolf Hemmert

Global Manager Technical Sales
Delphi
Delphi

16:50 - 17:30 Electro-optical assessment for multifunctional plastic automotive radio/nav. surfaces

Dr. Nello Li Pira, Head of Functional Surfaces & Optical Assessment Competence Center, Centro Ricerche FIAT S.C.p.A.
·The graphical display systems in automotive instrumentation and information systems have progressively replaced conventional gauges, lights, and switches, adding new levels of human–machine interaction
·The increase of the complexity requests the enhancement of the novel competences in validation, integration and manufacturing processes. A new paradigm is requested: no more separate skills but integrated competences that allows the combination of functionalities
·This is the case of novel radio navigator components in which novel materials, embedded electronics, surface optics, improved manufacturing process encompass all the novel functionalities in a single info/entertainment device


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Dr. Nello Li Pira

Head of Functional Surfaces & Optical Assessment Competence Center
Centro Ricerche FIAT S.C.p.A.
Selected experts of the day from both industries will join the panel to discuss their vision and experiences, and come to the best solution in the following topics:
•Latest display technology innovations from consumer electronics sector
•Consumer electronics technologies adoption for automotive
•What are cross industry benefits and the best strategy to achieve them?

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Robert Isele

Manager, Ambience Light, Modular System, Interior Lighting
BMW AG
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Robert Haidenthaler

Lead Quality Engineer Displays
Daimler AG
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Karlheinz Blankenbach

President of the German Flat Panel Display Forum
Hochschule Pforzheim
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Rashmi Rao

Sr. Director, Advanced Engineering, CoC User Experience
HARMAN International

18:10 - 18:20 Closing remarks of the chairman

18:30 - 21:25 Evening event

Join us for an informal evening get together! This is an excellent opportunity for you to meet the other attendees and make new business contacts.