Connectivity has completely changed how we interact with the vehicle, and we've come to expect automotive embedded technologies to keep pace with consumer electronics. But with the car's lifecycle at around a decade, automotive manufacturers are beginning to explore the logistics of periodically upgrading HMI systems as a way of 'future-proofing' their models.
This article examines how viable this strategy is in the long run, both logistically and with respect to customer satisfaction, exploring the major costs challenges in upgrading, and what potential alternative solutions could be.
As shown at this year's CES in Vegas, it seems that the automotive industry is responding to the pressure to keep pace with the consumer electronics sector. 4K Ultra HD, high-gamma, and OLED/AMOLED displays dominated the booths of several OEMs and Tier 1 suppliers. While 2017 premium cars already feature OLEDs as digital mirrors, Harman predicts that we can expect more widespread adoption and bigger OLED displays for automotive applications as soon as 2018.
This article analyzes the many arguments in favor of the adoption of this technology, and weighs the critical drawbacks against it: