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Getting a Better View: Augmented Reality in Cars

Getting a Better View: Augmented Reality in Cars

The biggest trend seen at the Consumer Electronics Show (CES) in Las Vegas was without a doubt augmented reality and head up display concepts. This article discusses some of the innovations presented by Apple, Continental, BMW, Tesla, and more.
Can Automakers Future-Proof HMI Systems?

Can Automakers Future-Proof HMI Systems?

Connectivity has completely changed how we interact with the vehicle, and we've come to expect automotive embedded technologies to keep pace with consumer electronics. But with the car's lifecycle at around a decade, automotive manufacturers are beginning to explore the logistics of periodically upgrading HMI systems as a way of 'future-proofing' their models.

This article examines how viable this strategy is in the long run, both logistically and with respect to customer satisfaction, exploring the major costs challenges in upgrading, and what potential alternative solutions could be.

Key Trends in Automotive Displays

Key Trends in Automotive Displays

With the industry incorporating ever more driver information through advanced driver assistance systems together with a car brand’s need to create a unique and accessible user-interface, displays have a key role to play in the future of the cockpit design. Download the infographic for free here!
Will OLED Bring Mobile-like Display Quality to Automotive?

Will OLED Bring Mobile-like Display Quality to Automotive?

As shown at this year's CES in Vegas, it seems that the automotive industry is responding to the pressure to keep pace with the consumer electronics sector. 4K Ultra HD, high-gamma, and OLED/AMOLED displays dominated the booths of several OEMs and Tier 1 suppliers. While 2017 premium cars already feature OLEDs as digital mirrors, Harman predicts that we can expect more widespread adoption and bigger OLED displays for automotive applications as soon as 2018.

This article analyzes the many arguments in favor of the adoption of this technology, and weighs the critical drawbacks against it: